I’m just getting into Alexa and am still learning about it so please forgive me – all of you Alexa experts out there – if I’ve got a few things mixed up (please post a comment below if I have).
In a nutshell, Alexa is a web information service, founded in 1996 and owned by Amazon.com. It provides its users with an intelligent toolbar, which is free to download, that makes suggestions about which websites users should visited.
The toolbar, which is powered by Google, suggest websites that have been visited the most by the Alexa community – basically everyone who has downloaded the Alexa toolbar.
It’s quite a useful toolbar to have running alongside your browser as it provides information on the websites that have been suggested. For example, it gives you a bit of blurb about the websites, how many pages they have, and when they were last updated. This is really handy as it gives you the ability to check out lots of website very quickly so that you can find the ones that might be of use to you.
What’s clever is that when Alexa calculate the rank of each website they take into account the previous rank value of the website in order to avoid massive jumps in rank status taking place. So for example, if all of a sudden lots of new information is posted on a website and loads of people from the Alexa community pop over to have a look, then this website wouldn’t overnight receive a higher ranking than website that have had a steady flow of traffic to them… Well, that’s how I’ve interpreted this.
I must admit then I was quite disheartened when I first installed the toolbar last week (beginning of November 2010) as my ranking was around 8.5 million! That meant that there were 8,500,000 websites that were more likely to be visited by the Alexa community before mine – I couldn’t believe it!
But then after only a few days it dropped to around 5 million and now on writing this article it’s down to just over 3 million. Naturally I want to get this figure down as low as possible as quickly as I can.
Remember: The lower your Alexa ranking number is, the more your website is being visited or likely to be visited.
A tip on how to quickly improve you Alexa ranking
As your ranking is based on the numbers of visits your website gets from Alexa users, why not promote Alexa amongst your current viewers or to your list if you have one. You could add a ‘download Alexa’ button on your website like I have. The more of your visitors that download it the better your ranking will soon become.
Remember: All of your current visitors that aren’t using the Alexa toolbar aren’t going towards your ranking.
My final thoughts
It’s difficult for me to say at the moment if getting a good Alexa ranking is going to make a massive difference to my SEO, but the way I look at it is, that I cant afford not to give it a try just incase it does!
What are your thoughts about Alexa?
Please share your views, thoughts, tips and ideas with me.
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