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Win a Facebook Business Page Worth £200!

Great News!

We are running a FREE to enter prize draw from now until the officially launch of End Goal Marketing – 18th January 2011 – where you can WIN a custom built Facebook Business Page Worth £200 for your Company.

(This prize has been kindly donated to us by TV News Videos)

Here’s what you have to do to enter:*

1. Visit the End Goal Marketing Facebook Business Page,
2. Click the like button,
3. Leave a comment on our wall explaining a bit about what your company offers.

And that’s all you have to do!

Then, on the 18th January 2011 we will ask a trustworthy soul (we haven’t decided who yet) to randomly pick the winner.*

Please enter even if you already have a Facebook Business Page – if you win you can give it away to one of your clients or to a local charity.

* Then winner will be contacted on Monday 24th January 2011 and then we will announce who they are on our Facebook Business Page and on this website too.

Link Sponsored by TV News Videos

Second week of End Goal Marketing Action!

It’s been another busy week for the End Goal Marketing team with lots of progress having been made, but before I tell you all about this, I want to tell you about the fun we had on Wednesday evening as I tried to record a short video to welcome everyone to our Video Based Directory.

Goga Farruggia-Bochnak - Founder

Making a video isn’t as easy as it looks and I take my hat off to anyone that can sit in front of a camera and create a video that they are happy with within a couple of takes. On Wednesday evening I found it almost impossible to record a video that I was happy with despite nearly 100 takes! I kept on forgetting my lines, got tongue-tied severally times, and deliberately distracted by the rest of the team more than ten times!

Here are some of the retakes to prove how difficult I fount it!

Click here to watch the final take that I was reasonably happy with…

Moving on to more ground breaking news…

On Tuesday we posted a great article written especially for our blog by Charlotte Rose, Director at Tellit Marketing and Communication Limited. Charlotte’s post, titled ‘Gordon Ramsay needs to follow his own marketing recipe’, puts forward five marketing tips that have been writing in Ramsay fashion, i.e. in his jargon free, no nonsense style. I really enjoyed reading this post, so thank you very much Charlotte for taking the time to write it for us – I’m sure our members and blog visitors will enjoy reading it too, and I’m sure they will find it very useful.

And to finish off, I’d like to give you a quick update on two other things – the ‘find an Expert’ Video Based Directory, and the ‘Ask and Expert’ Forum.

Well, the Video Based Directory has come on in leaps and bounds this week. We have decided on what it should look like and how it is going to be organised. One of the most important considerations has been to try and find a way to make it as simple as possible to navigate around. We haven’t put the changes in place yet but we will have by the end of next week.

Moving on to the forum – well what a lot of fun and games I had trying to install this! It involved delving into the nerve centre of our hosting space where all the clever and complicated stuff lives. I was faced with the almost impossible task of creating a database and lots of other stuff that I’ve never done before. It nearly drove me to desperation trying to work out how to get this sorted out. Luckily I met a very kind guy called ‘quicoto’ from Spain on the bbpress.org forum (check out quicoto’s blog) who managed to help me get it all sorted out.

The forum can now be reached by clicking on the ‘Ask an Expert– Forum tab in the menu bar. I’m going to try and integrate the forum into the website so that it looks like one of our website pages. It’s looking a bit drab at the moment, but, as they say ‘don’t judge a forum by its cover’, so please join it now and be first to kick off some useful discussions about marketing for future members to read on their arrival.

Anyway that’s all for now folks!

All the best and I looking forward to bringing you another news blast at the end of next week,

Goga Farruggia-Bochnak
Founder of End Goal Marketing

A Round up of End Goal Marketing’s First Week of Action

Goga Farruggia-Bochnak - Founder

Well the week is quickly coming to an end so before the last minute rush of Friday hits me I thought I’d give you a brief update on what’s been going on at End Goal Marketing HQ this week.

It’s been a busy but really enjoyable week – the team have made great progress on the development of our website. It should be completed by the end of next week – fingers crossed. As you may have picked up, if you’ve already had a look around the website, we should have our ‘Ask an Expert’ Forum up and running very soon. I’m really looking forward to being able to open the doors of the forum and start inviting loads of marketing professionals and business people to join – I’ve got a feeling that we are going to attract some really great people to this forum.

Whilst the website development has been going on I have been busy approaching lots of marketing companies from across the UK to tell them about End Goal Marketing. I’ve had a great response and spoke to some really interesting people who seemed keen on the ideal of posting a video in our directory. I could hear one of the directors that I was talking to searching through her storage cupboards desperately looking for her old camcorder so her company could be one of the first to get listed within the directory. A couple of the other people I spoke to said that they are going to get a professionally produced video done for our site – which is really cool.

A fantastic offer came our way early on Tuesday morning – let me tell you about. It was around 10.30am-ish when I got a call from Steve at TV News Videos who asked if he could sponsor all of the links that will be visible under the videos within our directory. It was great to receive this offer – which I was very happy to accept – as it not only means that we will have some money coming in to help finance this project but it also acted as another validation that we are developing a useful recourse for business people. It felt great that someone has spotted the potential of End Goal Marketing very early on in our development.

Oh, and by the way – whilst I was chatting with Steve I managed to twist his arm into giving all of our members an additional 10% discount on the videos they produce in conjunction with any other offers that they are running. I was very pleased with this and I hope that lots of our members will take advantage of this as it will be great to see lots of TV style videos being listed within our directory.

And one more thing before I go – I’d like to say thank you to everyone on the team for all of their hard work so far – I’m really confident that with their tireless effort we will have End Goal Marketing bursting onto thousands of computer screens across the UK before the month is out!

And to anyone who wants to offer support – we are open to any suggestion and we’ll always appreciate your assistance. Together we can make a difference; we can make the marketing world a little bit better.

All the best and look forward to updating you on developments very soon,

Goga Farruggia-Bochnak

Founder of End Goal Marketing

The Concept behind End Goal Marketing

Goga Farruggia-Bochnak

It’s Early Days at End Goal Marketing but the concept is getting stronger by the hour. Concepts are funny old things especially in the early stages of a project when you’re trying to get what’s going on in your head to materialise in a way that you’re happy with.

I had the idea for End Goal Marketing several months ago but like many of my ideas it got put on the back burner section of my mind whilst I pressed on with a few other projects. This wasn’t necessarily a bad thing to do as it actually gave me a bit more time to think about the concept of End Goal Marketing in more depth.

I knew that I wanted to put together a free resource for business people, especially those who are new to business that would be aimed at offering free marketing support, advice and guidance. The question was what shape would this take?

Over the years I’ve come across loads of business people who ask me for advice on how to find a good marketing company. This question has always struck me as being a bit strange especially as the internet is jam packed with marketing companies for people to choose from. So why have I been asked this question on so many occasions?
After giving it some thought and after carrying out a bit of research I concluded that it might have something to do with the fact that the majority of websites advertising the services of marketing companies don’t have much in the way of video on them. They mainly tend to be text based websites – with many of them using marketing speak that most probably reads like the installation instructions for a car stereo to most people.

Getting back to the point of this post – ‘the concept’ behind End Goal Marketing – I decided that I would create a video directory that would enable business people to view videos of marketing companies in order to get a feel for what they are offering. Now this is no easy task as you can imagine as there are thousands of marketing companies out there. So, please stick with me as I work my way through as many of them as I can.

Another aspect of the concept of End Goal Marketing is to put business people in touch with kind hearted marketing professionals who will be able to offer them some free marketing support via a forum on this website. Now, I know that there are already loads of great forums on the Net that do exactly this – so there is nothing new here. But, I thought that what might be a bit different within the forum on this site is that each of the marketing professional on the forum will be linked to the video about their company – this will help users to get a good feel for who they are talking to. I’m still trying to work out how to install a forum on this website but hope to have this sorted out within the next few days.

So to sum up there are really just two aspects to the concept that lies behind End Goal Marketing – an ‘Ask an Expert’ Forum and a ‘Find an Expert’ Video Directory. Both aspects naturally being geared to support business people to reach their end goal as quickly and as effectively as possible. I’m reluctant to add much more to the End Goal Marketing concept as I really want to keep it simple and focused.

Well must dash as I’ve got loads of work to do!

All the best,

Goga Farruggia-Bochnak

Founder of End Goal Marketing

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