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Reputation is the key to success – Three Top Tips

Strong reputations take time to build and add significant value to the bottom line.

Brands come from creative development and investment; reputation however has to be earned. With the right leadership and customer ethics, a business will become sustainable and profitable. A good reputation also acts as a buffer should a crisis occur, Steve Job, Chairman and Chief Executive of Apple knows this well.

A positive customer experience at every level is critical to reputation.

He has transformed Apple from a company selling quirky, high end computers into a global brand phenomenon, all built on a positive reputation for delivering beautiful design with a true customer focus. With iconic products such as the iPod and iPhone, Apple has become a lifestyle brand with far more influence than just a supplier of consumer electronics.

During the much-reported reception problems experienced by customers of the firm’s new iPhone 4, Jobs intervened directly to address concerns and uphold Apple’s reputation. Although the material fix is reported to have cost the company around $100m, it was the speed and decisive action from Jobs that ensured its hard built reputation was maintained. In fact the company share price increased at the time, despite these problems with the new product.

Customers have remained loyal and continue to buy into the Apple experience, despite the ongoing economic difficulties. The message is simple; a positive customer experience at every level is critical to reputation. Not only does it say a lot about the philosophy behind a company and its leadership but customers will keep coming back provided they are treated properly, after all the customer is king!

Here are our top three tips towards building a positive reputation:

  1. Establish a corporate culture: building a company reputation starts with clear messages from the top, it’s important the team share your vision for the business and ‘buy in’ to the customer experience you would like to deliver.
  2. Empower your staff: say and do the same thing, leading by example is the best way to take people with you. Ask for ideas and include people in decision-making. When people are empowered and love what they do, their passion is transferable and your customers will notice.
  3. Know your customers: Talk to them and get feedback. Understanding your customer’s experience will help align your products and services to meet and exceed their expectations. It’s vital information to help deliver what your customers want.

Reputation is a measure of customer experience and helps to establish a vital emotional link, which goes far beyond individual products and mere brand loyalty. It’s good for business, good for profits and ensures long-term prosperity.

Please share your thoughts with us by leaving a comment below…

Written by Paul C Wynn, Director at Tellit Marketing and Communication Limited

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Top Marketing Tips – Adjust Your Marketing Plan

Three months ago I needed to buy a present for my niece’s birthday and knowing that she’s into fitness I decided to buy her a skipping rope. I popped into a sports shop on the way home and picked up a great skipping rope that had a counter in one of the handles which I thought, was a great invention. As I was paying for the skipping rope I got into a conversation with the owner of the shop who told me that his business was doing really badly and that if things didn’t pick up for him soon that he would be forced to close. I felt really sorry for him especially as he told me he’d been running the business for the past 12 years.

Adjust Your Marketing Plan

Well, as you can imagine, I told him I was a marketing consultant and asked him if he would like to have a chat about his marketing over a coffee. I told him I wasn’t going to charge him – so he agreed. We met up a week later in a coffee shop and he explained to me all the things that he’d been doing to try and get customers through the door. He explained how he had delivered 10,000 flyers to local houses, put colourful posters in his window promoting products on special offer (I had noticed these), and, spent a small fortune on adverts in local newspapers. Yet despite all of this there hadn’t been an increase in sales. The poor guy was working so hard and not getting anywhere.

I asked him if he was using any social media to market his business and immediately knew the answer to this question by the look of bewilderment that he gave me. I told him a little bit a the potential increase in sales that he could expect if he were to create a Facebook business page and Twitter account and start building a community of people interested in sport and fitness. It didn’t take him long before he got what I was talking about.

He now has a Facebook page, a Twitter account, a YouTube channel, and has plans to start blogging too. And, the last time I chatted with him he told me how he had taken on board my suggestions about adding his Facebook and Twitter addresses to all of his stationary, emails, and to his website. He’s also started to collect email addresses from everyone that walks through his door by asking them if they would like to enter a FREE Prize Draw where the winner gets a gift voucher to spend in his shop.

What I really liked about this business man is that he was willing to adjust his marketing plan, get with the times, and was prepared to do whatever it would take to turn his business around. He knows that it’s going to take a bit of time to build up his social media presence to the point where it starts making a big difference in terms of sales but his taking all of the right steps. I think he realised very quickly during our first meeting that he really needed to adjustments his marketing plan – and as you can see, he’s not just adjusted it, he’s completely overhauled it!

My final thoughts

If you’re not getting the results you think you should be getting then have a close look at your marketing plan and be prepared to adjust what you’re doing until you get the results you’re after.

Please share your thoughts with us by leaving a comment below…

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Avatar – give your comments a professional edge

What’s an Avatar?

Well as far as I can work out there are two types of Avatars.

One type is a nine foot four inch tall blue monkey tailed being living on some outer galactic planet trillions of light years away from earth.

The other type is a small image that sits next to any comments or posts that you’ve left on forums or blogs.

It’s the second type of avatar that I want to talk about here – I’ll leave James Cameron to fill you in on the first type if you haven’t seen the film already.

Ok, so let me get started.

Once upon a time, when you wrote a comment in a forum or on a blog post you had to go around the back into your profile settings and upload an image that you wanted to represent you – i.e. an avatar – usually a photo of you but some people prefer to use a funky image. This was quite time consuming and often a bit fiddly to do. And, on many forums or blogs you weren’t given an option to do this, so you would have to settle for a boring silhouette type image that the forum or blog automatically dished out to you.

I remember spending hours on one forum trying to find out how to get my avatar on there and in the end gave up – I felt so frustrated!

I felt really unhappy as I could see other people had their avatars next to their comments – so why the hell couldn’t I get mine on there too!

I bet there are loads of people like me who get frustrated over this.

Then the next time I came across this issue, and after having spent nearly 45 minutes searching for a way to upload my picture next to my comment, I decided to give up and ask for help. I deleted the comment that I intended to leave and instead asked ‘How do I get my avatar to upload on this forum?”

After a while some kind person responded with ‘Use Gravatar!’

Great I thought – What the hell is Gravatar? – So, I started to search – and very quickly found the answer to my avatar And, I must say now, that within seconds of registering my frustrations started to melt away. In fact, I started to fall in love all over again (even though I’m a happily married woman).

So why did I fall in love with Gravator?

Well, that’s simple, because it’s free, simple and solved my headache! (unlike my husband who is complex, costs me loads, and always making my head spin!)

All you have to do is, Upload your picture once and then connect it to whichever email address you want to use – and that’s it!

You can sign up for a free account in the seconds. You just need to sign up using email address, respond to the activation email that they send you, and then add an image straight from your computer.

Once you’ve added an image – you can crop it to the correct size and then rate it (basically you decide what sites you want our avatar to be seen on – this is explained within the video).

One of the cool things is that you can upload as many pictures as you want and you can swap them whenever you like or assign them to different email addresses.

Gravatar is supported by loads of forums and blogs and it gives you a bit of a professional look and credibility when you leave a comment somewhere – and, it also helps a bit with your marketing efforts because you’re more likely to get people clicking on your avatar or link to visit your website.

REMEMBER: Gravatar is free and can make your online life easier – so why not get one today!

You can see my Gravatar ‘avatar’ below this post.

Please let me know if I’ve missed something out and/or post a comment, along with your avatar, bellow this post.

Have you forgotten this simple SEO tip?

Here is a quick SEO tip that should hopefully increase the amount of traffic you get through to your website.

Here’s the short version of the tip:

Add a clickable link to your website underneath each of your YouTube videos!

Here’s the long version of the tip:

Make sure that all of your YouTube videos – the one’s you have done for you business that is – have a clickable link underneath them so that viewers can easily visit your website after watching your video.

It always surprises me just how many people forget to add a clickable link underneath their videos, opting instead to display their website address at the end of the video or by writing their website address somewhere in the text below their video.

These methods are ok providing that the viewer watches all of the video and has a pen handy, the time to write down your website address, and then have the inclination to type this into their address bar. I can tell you now that most viewers don’t want this hassle.

Or, if you have written your website address in the text below your YouTube video, well at least this is better than nothing but again you’re making it difficult for the interested view to visit you website as they have to copy and paste your url into their address bar.

What to do!

So the best thing to do is create a clickable link within your text (blurb about the video), preferably at the beginning somewhere, by simply starting your website address with http:// – for example You’ll notice I haven’t added ‘www’ as there’s no need to.

What not to do!

Here’s an example of a Youtube video promoting a musical band that has had thousands of views but where they have forgotten to add a clickable link. You can’t afford to lose such a huge amount traffic!

My final thoughts about this tip

This is only a very small thing that you can do to increase the amount of traffic that you get to your website but as they say every little bit helps.


Don’t wait until you next add a video to Youtube to start adding clickable links – instead go to your Youtube account right now and add clickable links to all of your existing video is they haven’t already done so!

Can you add to this tip?

Share your views on this with me by leaving a comment in the box below.

All the best,

Goga Farruggia-Bochnak
Founder of End Goal Marketing

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What is Alexa? – A new user’s perspective on Alexa ranking

I’m just getting into Alexa and am still learning about it so please forgive me – all of you Alexa experts out there – if I’ve got a few things mixed up (please post a comment below if I have).

Well, here goes… my understanding of Alexa so far:

In a nutshell, Alexa is a web information service, founded in 1996 and owned by It provides its users with an intelligent toolbar, which is free to download, that makes suggestions about which websites users should visited.

The toolbar, which is powered by Google, suggest websites that have been visited the most by the Alexa community – basically everyone who has downloaded the Alexa toolbar.

It’s quite a useful toolbar to have running alongside your browser as it provides information on the websites that have been suggested. For example, it gives you a bit of blurb about the websites, how many pages they have, and when they were last updated. This is really handy as it gives you the ability to check out lots of website very quickly so that you can find the ones that might be of use to you.

The rank Alexa gives to websites is updated on a daily basis – which I was so pleased to hear about – as it stopped me checking my own ranking every five minutes!

What’s clever is that when Alexa calculate the rank of each website they take into account the previous rank value of the website in order to avoid massive jumps in rank status taking place. So for example, if all of a sudden lots of new information is posted on a website and loads of people from the Alexa community pop over to have a look, then this website wouldn’t overnight receive a higher ranking than website that have had a steady flow of traffic to them… Well, that’s how I’ve interpreted this.

I must admit then I was quite disheartened when I first installed the toolbar last week (beginning of November 2010) as my ranking was around 8.5 million! That meant that there were 8,500,000 websites that were more likely to be visited by the Alexa community before mine – I couldn’t believe it!

But then after only a few days it dropped to around 5 million and now on writing this article it’s down to just over 3 million. Naturally I want to get this figure down as low as possible as quickly as I can.

Remember: The lower your Alexa ranking number is, the more your website is being visited or likely to be visited.

A tip on how to quickly improve you Alexa ranking

As your ranking is based on the numbers of visits your website gets from Alexa users, why not promote Alexa amongst your current viewers or to your list if you have one. You could add a ‘download Alexa’ button on your website like I have. The more of your visitors that download it the better your ranking will soon become.

Remember: All of your current visitors that aren’t using the Alexa toolbar aren’t going towards your ranking.

My final thoughts

It’s difficult for me to say at the moment if getting a good Alexa ranking is going to make a massive difference to my SEO, but the way I look at it is, that I cant afford not to give it a try just incase it does!

What are your thoughts about Alexa?

Please share your views, thoughts, tips and ideas with me.

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10 Top Tips on Free Link Building – Video SEO Tutorial

If you’re trying to get your website ranked on the treasured first page of Google then here’s a great video tutorial explaining 10 basic link building techniques that you can use to improve your  SEO (Search Engine Optimization).

10 Top Link Building Techniques by Creare Group

In video below the Creare Team explain 10 Top Tips on link building:

1. Give something back to the community
2. Create a list of resources
3. Social network – target a correct audience
4. PPC to generate related traffic
5. Don’t get bogged down – don’t get stuck with one technique, use a wide range of link building techniques
6. Submit your website to directories – list your company in directory related to your theme
7. Social media marketing – use Facebook and Twitter account to promote your blogging activity
8. Be Topical and Relevant – give you readers something with value what they can share for you
9. Focus on your website design. Be unique easy to navigate – people more likely will bookmark your page
10. Give away something cool – create something that is positive, unique and that people want to see or use

And remember: When link building You must consider two main factors. First, make sure that your backlinks or outgoing links are on websites related to your theme.  Second, make sure that your banklinks are on websites with a good page rank, and Alexa rank.

Please feel free to add anything that’s missing from this list in the comments section below.

Creare are one of the leading web design and SEO companies in the UK, also specialising in online marketing, video production and graphic design.

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Top Marketing Tips – If it Moves, Measure it!

6) Measure your results

Measure the Results of Your Marketing Efforts

How important is it to measure results?

Well, I would say that for entrepreneurs, measuring the results of their marketing efforts is one of the most important things they can do as it creates opportunity to make ongoing adjustments to their marketing plan – which ultimately lead to an increase in sales. Yet despite this, I have worked with so many entrepreneurs who have tended not to bother measuring the results of their specific marketing campaigns opting only to measure the overall results from their making plan.

My advice to you, if you are one of these ‘big picture’ entrepreneurs, is to take time to measure the results from all of your marketing efforts no matter how small or unimportant you think they may be. If you put an ad in the local paper then take time to write down how many enquires it generates and whether they came in via telephone calls or emails. If you keep a WordPress blog then make sure you install the ‘StatPress’ plugin so that you can measure the effectiveness of your blogging efforts. If you hand out loads of flyers then make sure you find ways to measure the response rate you get from doing this – for example, you could create a new email address specifically for the flyers, or put a discount code on them so that you can differentiate the enquires that come in from flyers to those coming in from other campaigns. In a nutshell, if it moves, find ways to measure it!

The trick is to measure everything so that you know which activities to do more of and which ones you might be better off ditching! And, by measuring everything you also create the opportunity to ‘fail small’, a trick that I picked up from one of the articles I read on Chris Cardell’s website several years ago. Basically, if you measure the results you get from a small scale marketing campaign you are able to use these measurements to forecast the success you are likely to get from a large scale one. Naturally, if a small scale campaign fails then it’s not worth doing it on a larger scale as it will probably fail too!

Share your ideas and/or tips on this subject with us by leaving a comment – thanks in advance.

All the best,

Goga Farruggia-Bochnak
Founder of End Goal Marketing

NB. The above tip is the sixth in a series of seven that I have written – here is a list of the others that I will be posting shortly:
7) Adjust your marketing plan

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9 ‘Must Read’ Articles for Budding Entrepreneurs

I was doing a bit of surfing this morning and came across a very interesting blog called ‘The Emotion Machine: The Space Between Mind and World’. Written by Steven Handel. Click here to visit his blog.

I was struck by nine short articles that Steven has written about entrepreneurship so thought I’d give them a bit of a plug on the End Goal Marketing website along with a reason or two re why I found them interesting. The post are:

1) ‘5 Demands of the New Economy’

This is a stimulating post with some of Steven’s thinking in the following areas: Digital, Empathy, Creativity, Abundance, and Story-telling – I found out an interesting fact about Amazon!

2) ‘Interview: Peter Shallard, The Shrink for Entrepreneurs’

This post covers Steven’s second interview with business psychology expert Peter Shallard – You can get a PDF download of a free E-book called ‘Seek and Destroy: How to Identify Entrepreneurial Obstacles and How to Overcome Them’. Peter Shallard pays some nice complements to entrepreneurs, which were nice to read as its always good to have our egos massaged from time to time!

3) ‘Make Plans to Change Plans’

I really like how Steven highlights how planning takes place during action and that it is continually evolving moment-by-moment.

4) ‘Coming up with a business idea’

Some interesting tips here as well as seven useful questions to ask yourself whilst in the process of thrashing around your thinking in search of a good business idea.

5) ‘The Business of Spreading Your Wings’

In this post Steven shares how he has used emails, social media, newsletters, blogs, Youtube, and Skype to reach out to the world and get noticed. There are some good pointers in this post.

6) ‘Mindful Risk-Taking: In Life and in Business’

I found this post to be very interesting as it highlights the necessity of taking risks to get noticed – I enjoyed reading this post and came away from it feeling a sense of admiration for Steven for his openness about himself.

7) ‘How to Combat Work Overload’

Some good tips here about lessening the strains of a heavy workload – I particularly like two of them, ‘taking a siesta or two’ and ‘taking a day off!’

8) ‘Business-Minded Spirituality’

An interesting read if you grapple with balancing the business and spiritual sides of your mind.

And last but not least,

9) ‘It’s Not Everything, But It’s OK to Want Wealth’

Some great justifications for becoming stinking rich! And why not!

All the best and hope you enjoy reading these posts as much as I did,

Goga Farruggia-Bochnak
Founder of End Goal Marketing

Have you something to add? It would be great to hear what you think of these posts – leave your comments here and/or on Steven’s blog

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Top Marketing Tips – Create a marketing strategy

5) Create a marketing strategy

Create a marketing strategy

Whenever I’ve mention the words ‘marketing strategy’ to entrepreneurs in the past I’ve tended to get two quite different responses. Some have run off with a look of fear on their faces – I’m not sure why as I’ve never seen any of these people again; I think they’ve been purposefully avoiding me. Whilst some have managed to stay put and even looked quite interested in what I was about to share with them. Mind you thinking about, these people didn’t have much chance of running off as they’d seen me lock the door and put the key in my pocket before I brought the subject up.

So, why is it that many entrepreneurs find writing a marketing strategy something that they would rather put off or even not bother ever doing? Perhaps it’s something to do with how overcomplicated some people think marketing strategies need to be along with a worry that it will take an inordinate amount of time to write one. Yet, having a clearly defined marketing strategy will, providing that it’s followed, bring in the money a lot quicker, in larger amounts, and for a longer period of time, than would happen by just playing things by ear, so to speak.

The trick is to keep your marketing strategy as uncomplicated as you can so that you will actually be able to put it into practice through a well thought through marketing plan, which I will touch on shortly. All that a simple marketing strategy needs is a brief outline of the products or services that you aim to sell, a description of the people you are going to sell them to, and a bit about why your products or services are going to be more appealing to your potential clients than are those provided by your competition. It makes sense to add a few other things too, such as the cost of your products or services, a bit about the way you are going to brand them, how much you are planning to spend on marketing, and also, a description of the goals you aim to fulfil. Your marketing plan, in a nutshell, is basically your ‘action plan’ that describes HOW you are going to achieve all of your goals outlined within your marketing strategy. If you keep an eye on your marketing strategy it will keep you on track by making sure that all of the actions are aimed at achieving your goals!

Good luck with creating a marketing strategy and if you get stuck you can always visit or forum and pick the brains of one of our marketing experts.

All the best,

Goga Farruggia-Bochnak
Founder of End Goal Marketing

NB. The above tip is the fifth in a series of seven that I have written – here is a list of the others that I will be posting shortly:
6) Measure your results
7) Adjust your marketing plan

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6 Ways to Increase Your Website Conversions by Jerry Holliday

Increase Your Website Conversions

Your website is a marketing tool that should be feeding your business leads, sales or whatever the end goal of your website is. This action is called a conversion and finding ways to increase this is fundamental to the success of your website.

Take an example of 100 visitors a day hitting your website and you get one sale. This gives you a 1% conversion rate. If you want to double your conversions you could either work to double the number of visitors to 200 a day or you could increase the conversion rate to 2% by making changes to your website.

Increasing conversion might involve making some changes listed below and could be a lot simpler than trying to double your traffic to get that target conversion.

1. Great design

Like it or not, when a visitor arrives at your website they make a judgment on your website within mili-seconds. By offering functional professional design with well presented basic design elements you will instantly be more credible to your audience.

2. Show the Website is legitimate

By listing your physical business address, phone number and email address you are showing that you are a real company in the real world. You can further enhance your website’s credibility by showing biogs of any other employees and business partners, with photos if possible.

3. Make Navigation and Usability a Top Priority

When users hit your website they’ll want to find what they are looking for as quickly as possible. If barriers are put up in the form of too many clicks to get where they want to go then they’ll soon leave.

Initial site scoping, site mapping and wire framing helps you build a blueprint of your website as well as defining how your content will be positioned without distracting design features.

A wireframe is basically an outline of your site to show the most important elements of your site such as call to action buttons, navigation menus, and the placement of text and imagery.

This is an effective way of understanding the layout and structure of your site especially with larger sites where it is important to consider the user journey and navigation so they don’t get lost or frustrated.

4. Use testimonials and references

Testimonials are a great way give you credibility. A third party endorsement of how they found great benefit from your service or product is so much more convincing than you selling yourself.

Even better would be to capture video testimonials of your customers which carries a much more convincing message.

5. Use Video

Video is becoming the biggest growth area on the internet and engaging video is the closest you’ll get to face to face marketing.

According to Chris Crafton , chief marketing officer for 21% of retail web video viewers make a purchase online and brands using online video have seen increases of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media.

6. Add a sales phone number

Make it easy for your customers

Make it easy for your customers. Some people just prefer to pick up the phone and talk, so don’t make them jump through hoops if they want to contact you.

These are just a few of many different methods that can help increase your website conversions. Why not take a look at your website with fresh eyes, enlist help of colleagues or friends to do the same and see what you can do make your website a much better converting marketing tool that it deserves to be.

Jerry Holliday is Marketing Director of Code 9, a design and digital agency based in Bristol UK.

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Top Marketing Tips – Find the best marketing company you can afford

4) Find the best marketing company you can afford

Find the best marketing company you can afford

Several years ago I met a friend of mine, who I hadn’t seen for a few years, at a local networking event. After spending half an hour or so catching up on things that had happened to us since we last saw each other, he told me about the rough ride he was having with the marketing company he had employed. He moaned about how he just couldn’t get on with them, how they never delivered on their promises, and how they never returned any of his calls. When I asked him how he had found this particular company he told me that he had bumped into someone at a bar who worked at the marketing company so he took their card and called them the next day. Fair enough I thought, as some great connections can be made in social settings. Then I asked him if the company had met all of his initial criteria that he surely must have set before he took them on. He looked at me quite blankly and told me that he hadn’t evaluated them against any criteria at all. I wasn’t that surprised to hear this as I’ve met quite a few people over the years that have chosen a particular marketing company on a whim without having put any really thought into what they expect from that company.

So, to reduce the likelihood of anything like what happened to my friend from happening to you it pays to come up with some criteria that you can evaluate prospective marketing company against. For example, you might want to find out how well they market themselves, how well they have marketed their clients in the past, if they are part of any marketing associations, how much flare they have, what their values are, and naturally whether or not their prices fall within your budget. You should be able to get most of this information from their website, oh, and don’t forget to check out their testimonials section whilst your there. Then, if you like the look of the company give them a call, tell them about your venture, and ask them for examples of how they have represented other clients with similar needs to those that you have.

A good tip is to shop around and don’t settle on the first company that satisfies all of your criteria. Try and find at least three companies that hit all of your criteria then pick the best one that you can afford.

All the best and I look forward to hearing any comments that you may have about this post,

Goga Farruggia-Bochnak
Founder of End Goal Marketing

NB. The above tip is the fourth in a series of seven that I have written – here is a list of the others that I will be posting shortly:

5) Create a marketing strategy
6) Measure your results
7) Adjust your marketing plan

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Top Marketing Tips – Allocate Yourself a Marketing Budget

3) Allocate yourself a marketing budget

Allocate yourself a marketing budget

I was recently talking to a struggling business woman about something totally unrelated to marketing when she asked me what I did for a living. When I told her that I was a marketing consultant she quite openly told me that she would never consider employing the services of a marketing company. When I asked her why, she explained that employing a marketing company was a luxury that she could never afford. “Anyway”, she said, “they would never be able to increase my sales to a point where it would cover the cost of employing them in the first place!” I was just about to challenge her view but didn’t get a chance as she quickly changed the conversation back to the topic we had previously been discussing. So, later that day, with her comment about marketing companies still ringing in my ears, I went online to have a look at her website. It was so evident from one quick scan of her website that she was missing out on so many potential sales that I’m confident would come about if she employed the services of a marketing consultant.

The point I’m making is that employing a marketing company or consultant shouldn’t be seen as a ‘luxury’ that you can afford to indulge in once you have made some money. Rather, employing the services of a marketing company should be viewed as one of the most important elements within your business plan. It’s should be seen as something that you can’t afford NOT to do rather that the other way around. Now, I’m sure many entrepreneurs, especially those on a tight budget, will be thinking to themselves that I’m bound to say this as I’m a marketing consultant myself. Well, of course I’m bound to say this but that’s only because from my own professional experience I have seen so many small businesses loose potential sales that would far outweigh the cost of employing a marketing professional. Spending a few hundred pounds on professional marketing advice has brought some companies millions of pounds in return. Remember, a good marketing company’s goal is to help you make much more money than you would if you didn’t employ their services – otherwise what would be the point!

But, what should you do if you are on a very tight budget and really can’t afford professional marketing support. Well, my answer to this is to become your own marketing expert until you can afford to pay for a marketing company with years of experience to take you to the next level. The book shops are full of great books on marketing that are cram packed with great ideas, tips, and marketing strategies that you can adapt for your own business. Then of course there’s all the knowledge in the world that can be gained from the internet. Not to mention all of the great marketing forums that exist online where you can pick the brains of professionals on any given aspect of marketing imaginable. By the time you have the money to pay for professional marketing support you will be fully empowered and a mini marketing expert. The marketing company that you eventually employ will love this as they won’t have to spend valuable time trying to educate you but instead get on with helping you to make your business an even bigger success!

All the best and I look forward to hearing any comments that you may have about this post,

Goga Farruggia-Bochnak
Founder of End Goal Marketing

NB. The above tip is the third in a series of seven that I have written – here is a list of the others that I will be posting shortly:
4) Find the best marketing company you can afford
5) Create a marketing strategy
6) Measure your results
7) Adjust your marketing plan

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Gordon Ramsay needs to follow his own marketing recipe says Tellit

Gordon Ramsay’s no-nonsense approach to business has given him the reputation of being one the most successful entrepreneurs of recent times. His somewhat boisterous personality and his heavy handed way of getting his point across can leave you feeling like you have just gone ten rounds with Mike Tyson…in your living room! But when it comes to marketing a business his lean approach has produced some amazing results that really expose the nuts and bolts of being a market orientated company.

Our following top 5 tips are based on our experience working with a range of different clients and also incorporates Ramsay’s ‘no jargon, no nonsense’ philosophy:

Tip 1) Listen to your customers

This is central to marketing any product or service. By putting the needs of your customers pivotal to all decision making, you are positioning yourself at an immediate competitive advantage. Talk to people, find out what people are saying about your company, listen to it (good and bad!) and learn from it.

Tip 2) Communicate

No need to take on Ramsay’s use of profanities but consider both internal and external communications. If the left foot doesn’t know what the right is doing then how can you move forward? Build cross functional relationships with everyone involved in the business; team members, customers, suppliers. Ask team members for ideas and opinions- this will immediately empower them.

Tip 3) Simplify

Assess your processes, are they unnecessarily cumbersome and complex? There is always room for improvement. More often than not, the simple concept of ‘less is more’ can be applied.

Tip 4) Be realistic

Know where you are and know where you want to be.

Tip 5) Don’t be scared of change

If a particular approach isn’t working, change it! Setting measurable and realistic goals from the outset will help with this.

Despite his high energy levels and business acumen Ramsay seems to have taken his eye ‘off the ball’ recently where his own businesses are concerned. It is only evidence that obstacles will occur, as they do in everyday life but the key is how we get over them. As the proverb says; ‘He who makes no mistakes, makes nothing at all!’

Written by Charlotte Rose, Director at Tellit Marketing and Communication Limited

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Top Marketing Tips for Budding Entrepreneurs – Do Your Research

Do your Research

2) Do your research

I’m always surprised just how many people plough lots of money into creating a marketing strategy for their new project without having done some basic research first. It seems that many people just rely on their gut feeling about a business idea. This is ok if your intuition works well for you and if you don’t hit any hidden obstacles that could have been avoided if you had carried out some basic research. I’m sure that we’ve all heard of business people, especially the entrepreneurial types, who never do any research before undertaking new ventures yet seem to have one success after another based solely on their intuition. From my own experience I can tell you that these people are far and few between. So, don’t take a chance and get some research done before you set sail and invest precious time and money into creating a marketing strategy for your new venture.

A good starting point might be to search the internet to see if your ideal already exists. If you are lucky and it doesn’t then great! Though, chances are it will already exist in some shape or form no matter how unique you think your idea is. By using key word searches you will no doubt come across something similar or even the same as your idea. Now don’t let this put you off as it’s the ‘things’ out there that are similar or even exactly the same as your idea that you will be able to learn from. Now we have all heard of the expression ‘don’t reinvent the wheel’ well that is good advice – but what you can do is put a new spin on the wheel. In other words you can research the ‘things’ that are similar or the same as your own idea and then put a unique slant on your idea to make it original. For example, could you adapt your idea so that it, solve a different problem, be used for a different purpose, offer a slightly different service, or even be packaged up in a more exciting way?

In essence, carrying out some basic research will help you to shape your all important ‘unique selling point’ that will help you turn your idea into something that will be marketable and ultimately sellable. Whilst you’re doing your research you’ll also be able to check out the competition and see what they are up too, i.e. how they are pitching things, who their target audience is, how much they charge, and, how they are marketing themselves. Now, I’m not saying you should pinch other people’s ideas or rip off their marketing approach, far from it. What I am saying is that it’s always good to know how other people are pitching a product or service similar or the same as your own. And, hopefully if you’re anything like me, you’ll come away from a few hours of online research feeling stimulated, inspired and full of new and exciting ideas that will help you to create your own marketing strategy.

All the best and I look forward to hearing any comments that you may have about this post,

Goga Farruggia-Bochnak
Founder of End Goal Marketing

NB. The above tip is the second in a series of seven that I have written – here is a list of the others that I will be posting shortly:
3) Allocate yourself a marketing budget
4) Find the best marketing company you can afford
5) Create a marketing strategy
6) Measure your results
7) Adjust your marketing plan

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Top Marketing Tips for Budding Entrepreneurs – Picture Your End Goal

Here is the first of a series of Top Marketing Tips that I’ve written for Budding Entrepreneurs:

Picture Your Eng Goal

1) Picture your end goal first

A good starting point when thinking of ways to market your product or service is to begin by picturing your end goal first. Try to create a strong mental image of what the world will look and feel like once your product or service is flying off the shelves. If you can, picture the type of people who will be using your product or service. Ask yourself questions about these people, for example, ‘What do they look like?’, ‘Where do they live?’, ‘How old are they?’, ‘How much spending power do they have?’, and more specifically, ‘What is it about your product or service that will have caused them to have bought into it on an emotional level?’

The more vividly you create this mental image the better, but if like many people, you are not able to conjure up strong visual imagery then why not create a physical one instead by making a picture board. You can cut out images from magazines or go online and print off pictures that represent your thinking. Or, you can create a power point presentation that represents how you see your end goal. The main point is that you have something that represents your vision of the future (i.e. your end goal) for you to work from.

The next step is to try to identify all of the things that will need to happen to get you to your end goal and make everything you have been visualising come true. A great way to do this is to work backwards from your end goal to the present day identifying the key steps that you will have taken on the way. As you carry out this exercise it pays to write down the key steps you identify. If you have the energy it might also pay for you to create a mini visualisation for each of the steps. I tend to skip this bit of the process as I’m always too excited to get on with things but I’m sure I would get even better results if I took the time to create mini visualisations for each key step. Then the next thing is to just work towards completing each of the key steps you have written down. Naturally, the faster you manage to complete all of your key steps the quicker you will reach your end goal.

All the best and I look forward to hearing any comments that you may have about this post,

Goga Farruggia-Bochnak
Founder of End Goal Marketing

NB. The above tip is the first in a series of seven that I have written – here is a list of the others that I will be posting shortly:

2) Do your research
3) Allocate yourself a marketing budget
4) Find the best marketing company you can afford
5) Create a marketing strategy
6) Measure your results
7) Adjust your marketing plan

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Learn from the Experts – FREE Marketing Tips

Every month we collect the BEST Marketing Tips from our ‘Ask an Expert’ Forum and send them to you in an email. These tips are straight from the horse mouth and really work! Don’t worry we operate an anti-spam policy and we’ll only send you one email per month. Fill in the form – it’s FREE to join.

Learn from the Experts – FREE Marketing Tips
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