Rss Feed
Tweeter button
Facebook button
Technorati button
Linkedin button
Delicious button
Digg button

Have you forgotten this simple SEO tip?

Here is a quick SEO tip that should hopefully increase the amount of traffic you get through to your website.

Here’s the short version of the tip:

Add a clickable link to your website underneath each of your YouTube videos!

Here’s the long version of the tip:

Make sure that all of your YouTube videos – the one’s you have done for you business that is – have a clickable link underneath them so that viewers can easily visit your website after watching your video.

It always surprises me just how many people forget to add a clickable link underneath their videos, opting instead to display their website address at the end of the video or by writing their website address somewhere in the text below their video.

These methods are ok providing that the viewer watches all of the video and has a pen handy, the time to write down your website address, and then have the inclination to type this into their address bar. I can tell you now that most viewers don’t want this hassle.

Or, if you have written your website address in the text below your YouTube video, well at least this is better than nothing but again you’re making it difficult for the interested view to visit you website as they have to copy and paste your url into their address bar.

What to do!

So the best thing to do is create a clickable link within your text (blurb about the video), preferably at the beginning somewhere, by simply starting your website address with http:// – for example http://endgoalmarketing.com You’ll notice I haven’t added ‘www’ as there’s no need to.

What not to do!

Here’s an example of a Youtube video promoting a musical band that has had thousands of views but where they have forgotten to add a clickable link. You can’t afford to lose such a huge amount traffic!

My final thoughts about this tip

This is only a very small thing that you can do to increase the amount of traffic that you get to your website but as they say every little bit helps.

ACT NOW!!!

Don’t wait until you next add a video to Youtube to start adding clickable links – instead go to your Youtube account right now and add clickable links to all of your existing video is they haven’t already done so!

Can you add to this tip?

Share your views on this with me by leaving a comment in the box below.

All the best,

Goga Farruggia-Bochnak
Founder of End Goal Marketing

Link Sponsored by TV News Videos

What is Alexa? – A new user’s perspective on Alexa ranking

I’m just getting into Alexa and am still learning about it so please forgive me – all of you Alexa experts out there – if I’ve got a few things mixed up (please post a comment below if I have).

Well, here goes… my understanding of Alexa so far:

In a nutshell, Alexa is a web information service, founded in 1996 and owned by Amazon.com. It provides its users with an intelligent toolbar, which is free to download, that makes suggestions about which websites users should visited.

The toolbar, which is powered by Google, suggest websites that have been visited the most by the Alexa community – basically everyone who has downloaded the Alexa toolbar.

It’s quite a useful toolbar to have running alongside your browser as it provides information on the websites that have been suggested. For example, it gives you a bit of blurb about the websites, how many pages they have, and when they were last updated. This is really handy as it gives you the ability to check out lots of website very quickly so that you can find the ones that might be of use to you.

The rank Alexa gives to websites is updated on a daily basis – which I was so pleased to hear about – as it stopped me checking my own ranking every five minutes!

What’s clever is that when Alexa calculate the rank of each website they take into account the previous rank value of the website in order to avoid massive jumps in rank status taking place. So for example, if all of a sudden lots of new information is posted on a website and loads of people from the Alexa community pop over to have a look, then this website wouldn’t overnight receive a higher ranking than website that have had a steady flow of traffic to them… Well, that’s how I’ve interpreted this.

I must admit then I was quite disheartened when I first installed the toolbar last week (beginning of November 2010) as my ranking was around 8.5 million! That meant that there were 8,500,000 websites that were more likely to be visited by the Alexa community before mine – I couldn’t believe it!

But then after only a few days it dropped to around 5 million and now on writing this article it’s down to just over 3 million. Naturally I want to get this figure down as low as possible as quickly as I can.

Remember: The lower your Alexa ranking number is, the more your website is being visited or likely to be visited.

A tip on how to quickly improve you Alexa ranking

As your ranking is based on the numbers of visits your website gets from Alexa users, why not promote Alexa amongst your current viewers or to your list if you have one. You could add a ‘download Alexa’ button on your website like I have. The more of your visitors that download it the better your ranking will soon become.

Remember: All of your current visitors that aren’t using the Alexa toolbar aren’t going towards your ranking.

My final thoughts

It’s difficult for me to say at the moment if getting a good Alexa ranking is going to make a massive difference to my SEO, but the way I look at it is, that I cant afford not to give it a try just incase it does!

What are your thoughts about Alexa?

Please share your views, thoughts, tips and ideas with me.

Link Sponsored by TV News Videos

10 Top Tips on Free Link Building – Video SEO Tutorial

If you’re trying to get your website ranked on the treasured first page of Google then here’s a great video tutorial explaining 10 basic link building techniques that you can use to improve your  SEO (Search Engine Optimization).

10 Top Link Building Techniques by Creare Group

In video below the Creare Team explain 10 Top Tips on link building:

1. Give something back to the community
2. Create a list of resources
3. Social network – target a correct audience
4. PPC to generate related traffic
5. Don’t get bogged down – don’t get stuck with one technique, use a wide range of link building techniques
6. Submit your website to directories – list your company in directory related to your theme
7. Social media marketing – use Facebook and Twitter account to promote your blogging activity
8. Be Topical and Relevant – give you readers something with value what they can share for you
9. Focus on your website design. Be unique easy to navigate – people more likely will bookmark your page
10. Give away something cool – create something that is positive, unique and that people want to see or use

And remember: When link building You must consider two main factors. First, make sure that your backlinks or outgoing links are on websites related to your theme.  Second, make sure that your banklinks are on websites with a good page rank, and Alexa rank.

Please feel free to add anything that’s missing from this list in the comments section below.


Creare are one of the leading web design and SEO companies in the UK, also specialising in online marketing, video production and graphic design.

Link Sponsored by TV News Videos

Subscribe to our Feeds

Enter your email address:

Delivered by FeedBurner

Copyright © End Goal Marketing 2010