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The Concept behind End Goal Marketing

Goga Farruggia-Bochnak

It’s Early Days at End Goal Marketing but the concept is getting stronger by the hour. Concepts are funny old things especially in the early stages of a project when you’re trying to get what’s going on in your head to materialise in a way that you’re happy with.

I had the idea for End Goal Marketing several months ago but like many of my ideas it got put on the back burner section of my mind whilst I pressed on with a few other projects. This wasn’t necessarily a bad thing to do as it actually gave me a bit more time to think about the concept of End Goal Marketing in more depth.

I knew that I wanted to put together a free resource for business people, especially those who are new to business that would be aimed at offering free marketing support, advice and guidance. The question was what shape would this take?

Over the years I’ve come across loads of business people who ask me for advice on how to find a good marketing company. This question has always struck me as being a bit strange especially as the internet is jam packed with marketing companies for people to choose from. So why have I been asked this question on so many occasions?
After giving it some thought and after carrying out a bit of research I concluded that it might have something to do with the fact that the majority of websites advertising the services of marketing companies don’t have much in the way of video on them. They mainly tend to be text based websites – with many of them using marketing speak that most probably reads like the installation instructions for a car stereo to most people.

Getting back to the point of this post – ‘the concept’ behind End Goal Marketing – I decided that I would create a video directory that would enable business people to view videos of marketing companies in order to get a feel for what they are offering. Now this is no easy task as you can imagine as there are thousands of marketing companies out there. So, please stick with me as I work my way through as many of them as I can.

Another aspect of the concept of End Goal Marketing is to put business people in touch with kind hearted marketing professionals who will be able to offer them some free marketing support via a forum on this website. Now, I know that there are already loads of great forums on the Net that do exactly this – so there is nothing new here. But, I thought that what might be a bit different within the forum on this site is that each of the marketing professional on the forum will be linked to the video about their company – this will help users to get a good feel for who they are talking to. I’m still trying to work out how to install a forum on this website but hope to have this sorted out within the next few days.

So to sum up there are really just two aspects to the concept that lies behind End Goal Marketing – an ‘Ask an Expert’ Forum and a ‘Find an Expert’ Video Directory. Both aspects naturally being geared to support business people to reach their end goal as quickly and as effectively as possible. I’m reluctant to add much more to the End Goal Marketing concept as I really want to keep it simple and focused.

Well must dash as I’ve got loads of work to do!

All the best,

Goga Farruggia-Bochnak

Founder of End Goal Marketing

About Goga Farruggia-Bochnak

Goga is the founder of End Goal Marketing and a Marketing Consultant. You can contact Goga by email: goga@endgoalmarketing.com

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