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Gordon Ramsay needs to follow his own marketing recipe says Tellit

Gordon Ramsay’s no-nonsense approach to business has given him the reputation of being one the most successful entrepreneurs of recent times. His somewhat boisterous personality and his heavy handed way of getting his point across can leave you feeling like you have just gone ten rounds with Mike Tyson…in your living room! But when it comes to marketing a business his lean approach has produced some amazing results that really expose the nuts and bolts of being a market orientated company.

Our following top 5 tips are based on our experience working with a range of different clients and also incorporates Ramsay’s ‘no jargon, no nonsense’ philosophy:

Tip 1) Listen to your customers

This is central to marketing any product or service. By putting the needs of your customers pivotal to all decision making, you are positioning yourself at an immediate competitive advantage. Talk to people, find out what people are saying about your company, listen to it (good and bad!) and learn from it.

Tip 2) Communicate

No need to take on Ramsay’s use of profanities but consider both internal and external communications. If the left foot doesn’t know what the right is doing then how can you move forward? Build cross functional relationships with everyone involved in the business; team members, customers, suppliers. Ask team members for ideas and opinions- this will immediately empower them.

Tip 3) Simplify

Assess your processes, are they unnecessarily cumbersome and complex? There is always room for improvement. More often than not, the simple concept of ‘less is more’ can be applied.

Tip 4) Be realistic

Know where you are and know where you want to be.

Tip 5) Don’t be scared of change

If a particular approach isn’t working, change it! Setting measurable and realistic goals from the outset will help with this.

Despite his high energy levels and business acumen Ramsay seems to have taken his eye ‘off the ball’ recently where his own businesses are concerned. It is only evidence that obstacles will occur, as they do in everyday life but the key is how we get over them. As the proverb says; ‘He who makes no mistakes, makes nothing at all!’

Written by Charlotte Rose, Director at Tellit Marketing and Communication Limited

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