4) Find the best marketing company you can afford
Several years ago I met a friend of mine, who I hadn’t seen for a few years, at a local networking event. After spending half an hour or so catching up on things that had happened to us since we last saw each other, he told me about the rough ride he was having with the marketing company he had employed. He moaned about how he just couldn’t get on with them, how they never delivered on their promises, and how they never returned any of his calls. When I asked him how he had found this particular company he told me that he had bumped into someone at a bar who worked at the marketing company so he took their card and called them the next day. Fair enough I thought, as some great connections can be made in social settings. Then I asked him if the company had met all of his initial criteria that he surely must have set before he took them on. He looked at me quite blankly and told me that he hadn’t evaluated them against any criteria at all. I wasn’t that surprised to hear this as I’ve met quite a few people over the years that have chosen a particular marketing company on a whim without having put any really thought into what they expect from that company.
So, to reduce the likelihood of anything like what happened to my friend from happening to you it pays to come up with some criteria that you can evaluate prospective marketing company against. For example, you might want to find out how well they market themselves, how well they have marketed their clients in the past, if they are part of any marketing associations, how much flare they have, what their values are, and naturally whether or not their prices fall within your budget. You should be able to get most of this information from their website, oh, and don’t forget to check out their testimonials section whilst your there. Then, if you like the look of the company give them a call, tell them about your venture, and ask them for examples of how they have represented other clients with similar needs to those that you have.
A good tip is to shop around and don’t settle on the first company that satisfies all of your criteria. Try and find at least three companies that hit all of your criteria then pick the best one that you can afford.
All the best and I look forward to hearing any comments that you may have about this post,
Founder of End Goal Marketing
NB. The above tip is the fourth in a series of seven that I have written – here is a list of the others that I will be posting shortly:
5) Create a marketing strategy
6) Measure your results
7) Adjust your marketing plan
|Link Sponsored by TV News Videos|