Here is the first of a series of Top Marketing Tips that I’ve written for Budding Entrepreneurs:
1) Picture your end goal first
A good starting point when thinking of ways to market your product or service is to begin by picturing your end goal first. Try to create a strong mental image of what the world will look and feel like once your product or service is flying off the shelves. If you can, picture the type of people who will be using your product or service. Ask yourself questions about these people, for example, ‘What do they look like?’, ‘Where do they live?’, ‘How old are they?’, ‘How much spending power do they have?’, and more specifically, ‘What is it about your product or service that will have caused them to have bought into it on an emotional level?’
The more vividly you create this mental image the better, but if like many people, you are not able to conjure up strong visual imagery then why not create a physical one instead by making a picture board. You can cut out images from magazines or go online and print off pictures that represent your thinking. Or, you can create a power point presentation that represents how you see your end goal. The main point is that you have something that represents your vision of the future (i.e. your end goal) for you to work from.
The next step is to try to identify all of the things that will need to happen to get you to your end goal and make everything you have been visualising come true. A great way to do this is to work backwards from your end goal to the present day identifying the key steps that you will have taken on the way. As you carry out this exercise it pays to write down the key steps you identify. If you have the energy it might also pay for you to create a mini visualisation for each of the steps. I tend to skip this bit of the process as I’m always too excited to get on with things but I’m sure I would get even better results if I took the time to create mini visualisations for each key step. Then the next thing is to just work towards completing each of the key steps you have written down. Naturally, the faster you manage to complete all of your key steps the quicker you will reach your end goal.
All the best and I look forward to hearing any comments that you may have about this post,
Founder of End Goal Marketing
NB. The above tip is the first in a series of seven that I have written – here is a list of the others that I will be posting shortly:
2) Do your research
3) Allocate yourself a marketing budget
4) Find the best marketing company you can afford
5) Create a marketing strategy
6) Measure your results
7) Adjust your marketing plan
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