5) Create a marketing strategy
Whenever I’ve mention the words ‘marketing strategy’ to entrepreneurs in the past I’ve tended to get two quite different responses. Some have run off with a look of fear on their faces – I’m not sure why as I’ve never seen any of these people again; I think they’ve been purposefully avoiding me. Whilst some have managed to stay put and even looked quite interested in what I was about to share with them. Mind you thinking about, these people didn’t have much chance of running off as they’d seen me lock the door and put the key in my pocket before I brought the subject up.
So, why is it that many entrepreneurs find writing a marketing strategy something that they would rather put off or even not bother ever doing? Perhaps it’s something to do with how overcomplicated some people think marketing strategies need to be along with a worry that it will take an inordinate amount of time to write one. Yet, having a clearly defined marketing strategy will, providing that it’s followed, bring in the money a lot quicker, in larger amounts, and for a longer period of time, than would happen by just playing things by ear, so to speak.
The trick is to keep your marketing strategy as uncomplicated as you can so that you will actually be able to put it into practice through a well thought through marketing plan, which I will touch on shortly. All that a simple marketing strategy needs is a brief outline of the products or services that you aim to sell, a description of the people you are going to sell them to, and a bit about why your products or services are going to be more appealing to your potential clients than are those provided by your competition. It makes sense to add a few other things too, such as the cost of your products or services, a bit about the way you are going to brand them, how much you are planning to spend on marketing, and also, a description of the goals you aim to fulfil. Your marketing plan, in a nutshell, is basically your ‘action plan’ that describes HOW you are going to achieve all of your goals outlined within your marketing strategy. If you keep an eye on your marketing strategy it will keep you on track by making sure that all of the actions are aimed at achieving your goals!
Good luck with creating a marketing strategy and if you get stuck you can always visit or forum and pick the brains of one of our marketing experts.
All the best,
Founder of End Goal Marketing
NB. The above tip is the fifth in a series of seven that I have written – here is a list of the others that I will be posting shortly:
6) Measure your results
7) Adjust your marketing plan
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